Posts with keyword: vrm

                          Held Hostage

                          We need to replace platforms that intermediate transactions with protocols built on a universal trust framework like Sovrin to avoid a future of hostage taking and retaliatory regulations.
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                          Personal Learning Systems and Life-Long Learning

                          This post is about personal learning systems, the student's side of the LMS. Not only would a personal learning system provide a better experience, but also give students a tool for life-long learning.
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                          Regaining Control of Our Data with User-Managed Access

                          User-managed access is real and promises to change how we control our personal data. This article describes one of the problems that UMA solves and shows what that's good for user control.
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                          10-4 Good Buddy! Vehicle to Vehicle Communication

                          V2V systems will soon be sending all kinds of information about your car to other cars and highway infrastructure. This raises legitimate privacy concerns as well as intriguing possibilities.
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                          Intention Generation: Fuse and VRM

                          One of the most influential books I've read in the last several years is Doc Searls' Intention Economy. The concept is simple: customer demand is the source of commerce and yet business has done a poor job of finding ways to understand customer intention. Doc's ideas have given rise to a movement called vendor relationship management or VRM. The term is a play off of CRM, and leads to a key idea: customers need tools to manage their interactions with the people who sell them products and services. When I write about social products, I'm writing about one such
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                          Using Products to Build Customer Relationships

                          SquareTag is designed to strengthen and enrich the relationships people have with companies and organizations by linking them together through products. This post explains why relationships matter, shows how SquareTag helps build more genuine relationships, explains the SquareTag value proposition, and concludes with a short case study.
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                          Build the World You Want to Live In

                          I gave a talk and then was on a panel at the Silicon Valley edition of the New Digital Economies conference on Wednesday. During the panel, I gave this challenge to the audience: you have an ethical responsibility to build the world you want to live in.
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                          Own Your Identity: Important Principles

                          If we are to have agency online, freedom of contract and substitutability are two vitally important principles that we should strive to build into online services.
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                          The Roles of Parties in Intentcasting

                          This blog post lays out the roles of the various parties in an intentcasting scenario. We argue for directories that allow discovery of products by buyers and act on behalf of sellers. In addition, we envision brokers working for the buyer in their personal cloud.
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                          Buying a Motorcycle: A VRM Scenario using Personal Clouds

                          I'm interested in understanding how personal clouds and personal channels can be used to bring intentcasting scenarios to life. This post describes a detailed scenario involving a motorcycle purchase that includes three phases: finding the bike to buy, connecting with the seller, and buying the bike.
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                          Journey Out to Our Frontier

                          The good news is that the architecture of the Internet is fairly robust and there's nothing about the silos that have been built that keeps some of the rest of us from striking out for the frontier and building a new town.
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                          Prepared to Be Boarded!

                          Modern language is indicative of a corporate culture that views customers as undifferentiated herd to be "managed" rather than as human beings.
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                          Help Build Legal Sidewiki

                          Not many people take the time to understand the terms and conditions of a service they want to use and if they do, they're likely confused and overwhelmed. I'm looking for someone to build a Kynetx browser app that would let legal experts add commentary to these documents to guide users and let them know what they're signing up for.
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                          Eric Schmidt's Commerce Fantasy

                          Eric Schmidt's vision of ecommerce in the future lines right up with the anonymous ecommerce application that I wrote last month.
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                          Anonymous eCommerce: Building a Real 4th Party Offer Application with Kynetx

                          This is a long post. Don't worry, there are plenty of place to stop reading. You can stop at the end of each major section and have a complete picture for a given level of detail. Developers trying to see how to build a 4th party ecommerce application in KRL should read to the end to understand the complete picture. The caption of Peter Steiner's legendary 1993 New Yorker cartoon reads: "On the Internet, nobody knows you're a dog." If you've paid attention to the Internet Identity Workshop logo, you know we use that concept for the conference, although
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                          Automatic Negotiation of Contracts Using Context

                          Image by IsraelMFA via Flickr I had some great discussions with Renee Lloyd of Project VRM this week at Kynetx Impact on the subject of legal agreements and context. I don't pretend to understand the legal issues sufficiently well to exilian them here, so I'll just summarize my understanding and let Renee and others correct me where necessary. The problem is that the terms and condition agreements that most Web sites use ubiquitously have some legal issues that make them less than ideal. Moreover people dislike them. Their inflexibility leads to lost business and opportunity. What if we had
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                          Building Fourth Party Apps with Kynetx

                          Doc Searls uses the term "sewage pump" (I'm paraphrasing) to describe the modern advertising-based economy. Modern society has created the most efficient machine imaginable to push stuff at people whether they want it or not. I gave an example in this blog post about Novatel: they're treating Twitter as a way to push stuff at me instead of as a place to relate to me. A pump pushing sewage at you is a good metaphor for what's wrong with the marketplace we've constructed in the late 20th century. Doc has built the VRM project as a means of exploring
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                          Spamming Like a Pro: The Value of Social Data

                          This article at TechCrunch: How To Spam Facebook Like A Pro: An Insider's Confession is written by Dennis Yu, a reformed ad spammer on Facebook. In it, he says: When the Facebook platform first launched, developers used Google AdSense, which was paying 10-15 cent eCPMs, meaning that developers were earning 10 to 15 cents for every 1,000 ads they shown. But soon, ad networks, such as the one I operated, stepped in to show that by using social data and some clever ad copy, we could raise this to well over $6--that's 60 times better than
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                          More on Context Automation, Privacy, and Kynetx Business Models

                          Joe Andrieu posted a response to the white paper I released last week. I'm grateful that Joe would take the time necessary to read the paper in depth and offer a long, well-thought out, and helpful set of questions and critique. From his article it's clear to me that Joe understands the problem space well and has a firm grasp on what Kynetx is doing there. Joe raises a number of questions and points that I'd like to respond to. First, Joe asks who the target developers are: Web sites or third party services. Or both? Our primary offering
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                          After the Death of Advertising, Shopper and Merchants Can Start Talking

                          Dave Winer Dave Winer wrote yesterday about the death of online advertising. He says: I've been saying it for as long as people have been building businesses on advertising on the web, it's not a longterm thing. Now we're at the end of the road. Assuming the economy comes back from the recession-depression thing that it's in now, when it does, we will have completely moved on from advertising. The web will still be used for commercial purposes, people will still buy things from Amazon and Amazon-like sites, but they will find information for products as they do now,
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                          Doc Searls on Relationships (DIDW)

                          Doc Searls has taken the stage for todays keynote. He started with a brief review of the history of DIDW and the identity space and how we got where we're at leading up to a discussion of VRM. VRM is all about relationships between people and the entities they want to interact with. One thing he said that stuck with me is that big companies should embrace the networked individual and small companies should enable them. Free customers are more valuable than captive one. Businesses still thing that the opposite is true. That's what we think the free market
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                          The 50-50 Rule in Retail: Capturing Customer Conversations

                          Ross Mayfield notes that in an Apple retails store "50% of the space is for retail sales and 50% for service and support." He goes on to contrast that with places like Fry's or Best Buy. I'm always amazed when I go into an Apple store: they're happening places. If you're in retail, visit an Apple store and then go back to your place. Seem kinda quiet and dead. Yeah, I thought so. Ross goes on: What Best Buy is missing is the fact that they provide no after market value add with their retail -- in comparison to
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                          One Is the Loneliest Number: Relationships on the Internet

                          Bob Blakely is speaking about building a relationship layer for the Internet. A relationship is the context within which we observe one another. Past history and even attitudes are not directly observable. This is imperfect--distant relationships are the basis for inaccuracies. More observations at a closer distance make for a more useful and feature rich relationship. Bob puts forward the emergence of the credit card industry as an example. Rather than requiring shoppers to create intimate relationships with every merchant, you create a single intimate relationship with your bank and the merchant has an intimate relationship with their bank
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                          Starting a Small Business: Active Paticipation or Passive Resentment?

                          I'm starting a new business called Kynetx. As I go through some of the things I do, I'm planning to blog them. The whole series will be here. This is the twelfth installment. You may find my efforts instructive. Or you may know a better way--if so, please let me know! Every business makes a choice, often implicitly or by default, about what kind of relationship they want to have with their customers: will their customers be active participants or passively resentful? We all know business in the latter category. Cell phone companies spring to mind with almost no
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                          Hard Drives and Apple

                          One of the great things about blogging is that it gives you and outlet to vent when you get crappy customer service--heck, I think that drives blogging more than anything. Dave Winer got ripped off in an Apple store yesterday and told the tale on his blog. I've owned, if you count the machines I buy for my students in my research lab, dozens of Apple machines in the last five years. Overall, I find them to be moderately reliable--but I have to admit most of the problems I've had have been on new-release machines. I've never taken my
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                          Free Markets: Your Choice of Silo

                          Doc is giving his riff on VRM. It's new and different every time. No one does this sort of thing as well as Doc. With respect to VRM, he quotes Whitman: And I know I am solid and sound;\t To me the converging objects of the universe perpetually flow;\t All are written to me, and I must get what the writing means. I know I am deathless;\t I know this orbit of mine cannot be swept by the carpenter's compass;\t I know I shall not pass like a child's carlacue cut with a burnt stick at night.\t I know
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                          Funding Public Radio (and ITC) with VRM

                          In a post at Linux Journal about identity and VRM, Doc Searls says that rather than boil the VRM ocean, he would rather pick a specific problem. Beyond cash for goods or services, I would like the option of having some range in relating. Maybe I want nothing more than give an artist some cash and a high-five. Or I may want a subscription to notices of new work, or to performances near where I live. The thing is, this mechanism needs to live on my side: to be mine. It must be able to relate to a first
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